Skull Candy Dime Evo
Skullcandy came to us with a tight brief and even tighter timeline. The goal: launch the new Dime Evo, highlighting its new case and “on-the-go” appeal for Gen-Z consumers.
We crafted a campaign inspired by the product tagline, “Clip It and Rip It”, that matched the speed and style of both how the product is meant to be used and how this audience consumes content. Everything – from storyline and talent to photography, music, and editing – reflected that focus.
Contributions
Concept Development
Creative Direction
Marketing Strategy
Project Management
Locations
Production
Post-Production
GAME ON
With just 10 days to execute and a week for post, we built our concept and production plan simultaneously. The fast-paced campaign showcased the Dime Evo in action, following three different lives through iconic NYC locations, all soundtracked by the product.
GAME ON
With just 10 days to execute and a week for post, we built our concept and production plan simultaneously. The fast-paced campaign showcased the Dime Evo in action, following three different lives through iconic NYC locations, all soundtracked by the product.
Role: Design & Art Direction
Agency: Subjekt Objekt
Client: adidas Skateboarding
Creative Director: Mike Beach
Art Director: Tobias Lee
Photography:
Videography: Chris Mulhern, Kyota Kamai & Yuma Takei
Editor: Adam Dahlen, Chris Mulhern