Adidas Terrex GTX EPE
Adidas Terrex approached us to help launch their latest innovation: GTX EPE, a new performance fabric engineered with a significantly reduced environmental impact. Our challenge was to create a campaign that not only highlighted the technical advancements of the material but also underscored its sustainability story in a clear and compelling way.
Contributions
Art Direction
Digital Design
Photo Treatment
Copy
Role: Art Direction, Design, Photo Treatment, Copy Writing
Agency: Subjekt Objekt
Client: adidas Terrex
Creative Director: Mike Beach
Art Director: Garrett Licon
Photography:
Videography:
Editor: Matt Hogan