Adidas Terrex GTX EPE

Adidas Terrex approached us to help launch their latest innovation: GTX EPE, a new performance fabric engineered with a significantly reduced environmental impact. Our challenge was to create a campaign that not only highlighted the technical advancements of the material but also underscored its sustainability story in a clear and compelling way.

We began by establishing a bold and cohesive art direction that could carry across all touchpoints—digital, visual, and written. This visual system was rooted in the core attributes of the fabric: high-performance and environmentally conscious.

I collaborated closely with the team to develop a tagline, supporting diagram, and a set of custom icons that effectively communicated the product’s key features. I also established a visually compelling color direction for photography, ensuring the imagery aligned with the overall brand tone. Building on that foundation, I created a cohesive layout system and overarching design language to maintain visual consistency across all campaign touchpoints—including the website, social content, email marketing, app interface, and printed signage.