Madshus Redline Campaign

We worked with Madshus, concepting and creating video and static assets to accompany their new Redline products. Madshus has been at the cutting edge of cross country skiing for 100 years. They wanted us to help them visualize this feat by making their skies look “fast.” To accomplish this we used we used heavy shutter drag, quick cuts, choppy animations and red, CRT-esque overlays. The elements worked in tandem to create an exciting video that really showcases the innovation that Madshus brings to the table.