Benchmade Heritage Campaign

We were tasked with creating a campaign for Benchmade that celebrated the brand’s heritage and showcased Benchmade’s roots within the knife making community. We brought the campaign to life through a blend of studio photography, archival textures, motion graphics, and animation. The result was a ten-part series kicked off by a teaser commercial, with each episode delivering rich stories supported by detailed, thoughtfully written captions.

Contributions

Concept Development
Art Direction
Capture Direction
Design
Storyboarding

Role: Art Direction
Agency: Subjekt Objekt
Client: Benchmade
Creative Director: Mike Beach
Photography: Kelton Woodburn
Editor/Motion Graphics: Jay Holmes

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